The Arcade Fire have made another entry into the history books. This time not for being the biggest Internationally recognized Canadian recording act since Celine Dion, but for making the most innovative music video since The Buggles launched MTV in 1981. Why is it so important? Because this music video is tailor-made for me.
Upon visiting the site, you are prompted to provide your childhood home address. With the magic of Google Maps, the music video is your own personal desperate attempt to get back home.
Using creative and exemplary HTML5 programming, ‘The Wilderness Downtown‘ combines sound and motion into a unique web experience. Even if web geekery doesn’t do it for you, take a moment to appreciate the complexity of the visual queues, how they change your focus and how it makes you feel. While the success of this video will come from the popularity of the band, the true artistry behind this innovative and landscape altering work comes from the mind of directory Chris Milk and the brilliant programmers led by Aaron Koblin.